SURABAYA — Once known for lifestyle and entertainment content, social media—especially Instagram—is now a powerful tool for sustainable education. This shift is clearly visible through the week-long content series posted by Universitas Airlangga’s Fisheries Processing Club (FPC) after their Company Profile event on May 24, 2025.
From May 25 to June 1, FPC’s Media and Information team published 10 professionally designed visual posts. But these weren’t just organizational announcements—they carried deeper messages about sustainable fisheries and the student role in protecting marine ecosystems.
“We wanted to show that an Instagram feed can be fun, informative, and impactful,” said one of the student content designers. Using a blend of infographics and visual storytelling, the team delivered their mission alongside calls to action for responsible seafood processing—straight from the student perspective.
Phrases like “zero-waste fish processing,” “protect the ocean from upstream to downstream,” and “students for sustainable seas” appeared as digital slogans repeated throughout the campaign. This work directly supports SDG 12 (Responsible Consumption and Production) and SDG 14 (Life Below Water)—two goals that resonate deeply in today’s sustainability landscape.
In terms of engagement, FPC’s Instagram account (@fpc.fpk) saw a notable spike in performance. Followers increased, interaction surged, and over 500 comments poured in within a week—many praising the educational value of the content.
What’s more, several external student organizations, lecturers, and even fishery industry professionals commented and expressed interest in collaboration. This is a real-world manifestation of SDG 17: Partnerships for the Goals.
What FPC did wasn’t just digital branding—it was a blueprint for how students can use technology to educate broader communities. It exemplifies digital literacy that not only reaches young audiences but also bridges sectors to build collective awareness around Indonesia’s marine sustainability.
