On Monday, June 23, 2025, the Student Association of Fishery Product Technology (HIMATEKHIKAN), Faculty of Fisheries and Marine Sciences (FPK), Universitas Airlangga (UNAIR), conducted the production of a Video Profile (VIDPROF). The filming took place across several UNAIR locations, including the Faculty of Fisheries and Marine Sciences area and supporting sites that represent student organization activities. This initiative aims to create promotional and branding media that introduce HIMATEKHIKAN to a broader audience, especially prospective students, the academic community, and external partners interested in learning more about the association’s role and activities. The Video Profile project serves as a visual platform to present HIMATEKHIKAN in an engaging, informative, and easily accessible manner for diverse audiences. Through dynamic and visually appealing presentations, the video acts as a strategic promotional tool for prospective students seeking to understand the identity, programs, and achievements of HIMATEKHIKAN.
In today’s digital era, video-based content has become an essential part of effective communication. It allows organizations to reach a wider audience through various social media platforms. The use of video in academic branding not only enhances visibility but also aligns with UNAIR’s commitment to innovation and digital transformation in higher education promotion. The production process involved all HIMATEKHIKAN members, each contributing to different aspects of the filming and creative direction. The footage highlights the organization’s identity, values, and student-led activities throughout the academic period.
From organizational meetings, academic discussions, and community service activities to laboratory practices and innovation showcases, each scene reflects HIMATEKHIKAN’s dedication to fostering competence, creativity, and collaboration among its members. This project also demonstrates the students’ ability to merge academic insight with creative media production—showcasing the strength of interdisciplinary learning at FPK UNAIR. By emphasizing both technical and creative aspects, the video portrays HIMATEKHIKAN as a forward-thinking student organization committed to continuous growth and innovation.
The Video Profile is expected to serve as an effective and strategic digital promotional medium that strengthens HIMATEKHIKAN’s innovative image while supporting the Faculty of Fisheries and Marine Sciences’ public engagement. By disseminating the video through various social media channels, HIMATEKHIKAN contributes to UNAIR’s broader branding effort to attract future students and promote the university’s commitment to producing globally competitive graduates.
This initiative also represents a concrete step toward implementing student-driven creative media production as part of UNAIR’s internationalization agenda. HIMATEKHIKAN’s dedication to digital promotion reflects the faculty’s mission to nurture active, creative, and progressive student leaders capable of adapting to rapid technological advancement.
