Fakultas Perikanan dan Kelautan Universitas Airlangga

FPK UNAIR’s BEM Kominfo Goes Viral Through Creative TikTok Campaign

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Surabaya, 2025 – The Ministry of Communication and Information (Kominfo) of the Student Executive Board (BEM) at the Faculty of Fisheries and Marine Sciences, Universitas Airlangga (FPK UNAIR) has successfully strengthened its digital presence through its rapidly growing official TikTok account. Starting entirely from scratch, the account has managed to captivate both the academic community and new students by presenting creative, educational, and informative content that is packaged in an engaging and relevant format.

As of today, the TikTok account of Kominfo BEM FPK UNAIR has gained 214 followers, accumulated 8,442 total likes, and maintains an average of 1,000 views per video. Impressively, two of its standout videos have reached 38,000 and 26,000 views, respectively — a remarkable achievement for a student organization’s digital platform built from the ground up. Interestingly, many first-year FPK UNAIR students have now become active followers and frequently engage with the uploaded content.

The content produced by BEM FPK UNAIR’s Kominfo team goes beyond showcasing faculty activities; it also highlights the creative and dynamic spirit of fisheries students. From documenting student programs and campus events to sharing behind-the-scenes clips of BEM activities, each video is designed with a fresh and professional visual style. Through this platform, Kominfo aims not only to strengthen the faculty’s digital branding but also to demonstrate that FPK UNAIR students are adaptive, innovative, and responsive to the evolving world of digital media.

In addition to producing original content, the TikTok account also serves as a collaborative publication platform by reposting promotional videos from other student organizations and program marketing teams within the faculty. This initiative helps broaden the promotional reach of various activities, foster inter-organizational collaboration, and build a supportive digital ecosystem under the FPK UNAIR umbrella. Consequently, the TikTok account of BEM FPK UNAIR has become not only a creative outlet for Kominfo but also a shared digital space for all student organizations to showcase their achievements and activities to the public.

The success of this platform reflects the dedication and strategic creativity of the Kominfo team in crafting a positive digital image while delivering meaningful educational messages in an entertaining way. Each video is carefully planned — from concept creation and video shooting to post-production editing — ensuring that every output is visually engaging and message-driven.

Through this achievement, Kominfo BEM FPK UNAIR has proven that the creativity of fisheries students is on par with other academic fields. The TikTok initiative stands as a tangible example of effective communication and digital transformation, bridging students, faculty, and the broader community through innovation and storytelling. Moving forward, Kominfo is committed to expanding its creative reach by producing more interactive content, initiating cross-ministry collaborations, and developing videos that inspire students of Universitas Airlangga and Indonesia’s young generation to embrace digital literacy with purpose and creativity.

Kominfo BEM FPK UNAIR — Inspiring, Educating, and Celebrating Student Creativity in the Digital Era.

Rated 5 out of 5