The Fisheries Product Technology Student Association (HIMATEKHIKAN) of the Faculty of Fisheries and Marine Sciences, Universitas Airlangga, proudly introduces Memory Reels, a creative documentation program designed to preserve meaningful moments and showcase the dynamic spirit of its organization. Through short-form visual storytelling, this initiative captures the essence of every division’s activities, transforming routine organizational processes into engaging and authentic narratives. Memory Reels not only documents events but also strengthens solidarity among members while promoting HIMATEKHIKAN as an innovative and energetic student association within the academic environment of FPK Unair.
The Memory Reels program was initiated by HIMATEKHIKAN as part of its commitment to transparency, creativity, and organizational development. Implemented throughout one full management period, the program is carried out directly during the execution of each division’s work programs. This approach ensures that every expression, interaction, discussion, and collaborative effort is recorded naturally and authentically. By actively involving all members, Memory Reels becomes more than a documentation project; it serves as a collective platform that reflects the organization’s culture, teamwork, and professionalism. The initiative aligns with the academic values upheld by the Faculty of Fisheries and Marine Sciences, particularly in encouraging innovation, communication skills, and digital literacy among students. Through this program, HIMATEKHIKAN demonstrates how student organizations can integrate creativity with structured governance while maintaining relevance to academic and professional development in fisheries product technology.
In terms of structure and purpose, Memory Reels embodies the principles of effective communication through the 5W+1H framework. The who involves all members of HIMATEKHIKAN across its divisions. The what refers to a series of short-form video documentations that highlight meetings, project implementation, collaborative programs, and informal interactions. The when corresponds to the active period of each division’s program execution throughout the management term. The where includes various academic and organizational settings within the Faculty of Fisheries and Marine Sciences, Universitas Airlangga. The why is rooted in the need to build a stronger organizational identity, increase public engagement, and adapt to current digital media trends. Finally, the how is realized through direct, real-time documentation and creative editing, resulting in concise yet meaningful visual content suitable for social media platforms. By applying this structured approach, Memory Reels effectively communicates HIMATEKHIKAN’s contributions to academic activities, student empowerment, and professional preparation within the fisheries sector.
The outcome of the Memory Reels program is a curated collection of short videos that holistically represent HIMATEKHIKAN’s identity, from its organizational culture and collaborative initiatives to the achievements of each division. These videos function as a modern promotional medium, strengthening the association’s image as a progressive and forward-thinking student body. Beyond showcasing managerial activities, Memory Reels also celebrates the journey of one full leadership period, highlighting growth, adaptation, and resilience. In the context of internationalization, this initiative reflects Universitas Airlangga’s broader commitment to digital engagement and global visibility. By embracing contemporary communication strategies, HIMATEKHIKAN positions itself as a student organization that not only supports academic excellence in fisheries product technology but also contributes to community engagement and institutional branding. Through energetic visuals and meaningful storytelling, Memory Reels stands as evidence that HIMATEKHIKAN continues to evolve, innovate, and create inclusive spaces for creativity and collaboration among its members.
